EarthTone Classic Shirt

With over 25 years of deep-rooted experience in the retail industry, our journey has always been about understanding people — their lifestyle, their choices, and their sense of identity. Now, we're proud to channel that legacy into our own brand — a bold new chapter built on trust, quality, and street-savvy design.

Our brand isn’t just about clothing — it’s about expression. Each piece is thoughtfully created to combine timeless retail expertise with modern, streetwear-inspired aesthetics. We’re here for those who want more than just fashion — they want attitude, culture, and confidence stitched into every thread.

Backed by decades of market insight, customer understanding, and a relentless passion for trendsetting, we’re not just entering the game — we’re raising the bar..

Parent Company:

Akarsh Fashion Shoppe

Origin:

India(and proud).

Manufactured & Sold by:

Urban Forever, Lucknow 226017.

Founder:

Akarsh Jaiswal

Shipping

Prepaid Orders	Free Delivery
Cash on Delivery(COD)	₹39
Delivery Time	2-5 working days

Return & Exchange Policy

You may Easily return or exchange, unused items within 7 days of delivery for exchange or refund.(Tags should be intact).

Exchange:

Exchanges are allowed once per item for the same or a different product, size, or color of equal or higher value (price difference must be paid). Exchanges for different sizes of the same product might be allowed, but customers need to pay the exchange delivery charge

Refunds:

Your refund will be processed within 24 hours once the returned package reaches our original source location.

How:

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.